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In a world gone digital, it is important for professionals and companies alike to appreciate the importance of the online footprint. While killer resumes or outstanding company profiles can do wonders, social media is quickly becoming a go to resource to identify key players.

So what are the benefits of having a profile set up?

It’s the first point of entry

For recruiters, having quick and precise information on a candidate being referred to them is priceless. More often than not, the first port of call for recruiters/employers is going to be LinkedIn. Providing a snapshot of the person in question, this helps professionals decide whether a candidate is worth speaking to. This helps to streamline the recruitment process and get back to focussing on other core aspects of the organisation sooner.

Be seen as a lead figure in your field

In business, it’s not what you know but who you know. LinkedIn enables you to utilise your network of experienced and like-minded professionals and connect with big names in your chosen industry. Basically, all professionals want to establish themselves as a leader in the field, and this platform allows you to do just that.

The importance of establishing that solid online reputation is strengthened even further for those in or looking for a role in sales, business development, marketing, recruitment, and many other positions that are based on client interaction.

It’s not just for individuals

Creating a LinkedIn profile for your business is a great opportunity to strengthen your professional brand and increase your authority and presence. When it comes to making that lasting first impression, putting your best foot forward is essential—especially when it comes to online search. Having potential clients find and view your profile can be the final selling point they need to decide to make contact with your team.

Things to keep in mind

If you have decided that LinkedIn is the right choice for you, whether it be a personal profile or one for your business, there are things to keep in mind when creating it. Once you do have a profile set up, cultivate it; an unused or limited profile can be just as damaging as no profile at all. Choose elements you wish to highlight (be selective, this is not a replica of your CV) and create connections with the influencers in your industry.

With the right information and attention paid to it, having a LinkedIn profile can be that quintessential strategy in expanding your network and connecting with the right people and/or employment opportunities.